Sara Blakely, from rejection to revenge.

Indeficienter
2 min readApr 7, 2023

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Sara Blakely, the founder of Spanx, a billion-dollar firm that offers shapewear and other intimate garments, has an incredible entrepreneurial narrative. In 2000, Blakely founded Spanx with barely $5,000 in funds and a lot of perseverance. She ripped off the foot of a pair of pantyhose and made her own improvised shapewear because she was dissatisfied by the absence of comfortable and functional undergarments to wear beneath her white jeans.

After two years of research and development, Blakely finally had a working prototype that she was prepared to present to large retailers. But, each and every one of them declined her, stating that they thought women would be embarrassed to be seen wearing anything that flattened their posteriors. Blakely persisted, nevertheless. Instead, she started going around to various boutiques and department stores and persuading them to carry her product that she was selling. At some point, Oprah Winfrey listed Spanx as one of her favorite goods, and the business quickly gained popularity.

Spanx is now a billion-dollar company, and Blakely is a self-made billionaire. She has also become a philanthropist, donating her fortune to several charity causes, particularly female entrepreneurship. Blakely’s tale exemplifies the power of willpower and perseverance. Despite opposition and mistrust from others, she had faith in her product and was prepared to work hard to make it successful. Her experience demonstrates that anyone can realize their entrepreneurial aspirations if they have the correct attitude and approach.

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Indeficienter

Publishing my information, not financial advice.. I'm just spreading my knowledge !